An experimental publication that transforms a series of physical experiments into
an editorial system of sequence, failure, and visual discovery.
An experimental publication that transforms a series of physical experiments into
an editorial system of sequence, failure, and visual discovery.
An experimental publication that transforms a series of physical experiments into
an editorial system of sequence, failure, and visual discovery.
Stand up
Stand up
Stand up
2022 /
Editorial Publication / Experimental Book
2022 /
Editorial Publication / Experimental Book
2022 /
Editorial Publication / Experimental Book
Editorial Design · Typography · Information Design
Editorial Design · Typography · Information Design
Editorial Design · Typography · Information Design
Stand Up is an experimental publication built around a simple physical challenge: finding different ways to make an egg stand upright. The project documents both successful and failed attempts, translating the experiments into a structured editorial narrative through photography, sequencing, typography, and information design.
Two table-of-contents structures, a recurring chapter system, and an index organize the book, while failed experiments form a hidden visual archive that culminates in the publication’s only full-color spread.
Stand Up is an experimental publication built around a simple physical challenge: finding different ways to make an egg stand upright. The project documents both successful and failed attempts, translating the experiments into a structured editorial narrative through photography, sequencing, typography, and information design.
Two table-of-contents structures, a recurring chapter system, and an index organize the book, while failed experiments form a hidden visual archive that culminates in the publication’s only full-color spread.
Stand Up is an experimental publication built around a simple physical challenge: finding different ways to make an egg stand upright. The project documents both successful and failed attempts, translating the experiments into a structured editorial narrative through photography, sequencing, typography, and information design.
Two table-of-contents structures, a recurring chapter system, and an index organize the book, while failed experiments form a hidden visual archive that culminates in the publication’s only full-color spread.
ABOUT
ABOUT
ABOUT
InDesign / Photoshop / Illustrator
InDesign / Photoshop / Illustrator
InDesign / Photoshop / Illustrator
TOOLS
TOOLS
TOOLS
Publication Design
Dual Table of Contents
Chapter System
Index System
Experimental Image Archive
Publication Design
Dual Table of Contents
Chapter System
Index System
Experimental Image Archive
Publication Design
Dual Table of Contents
Chapter System
Index System
Experimental Image Archive
OUTOUT
OUTOUT
OUTOUT
Editorial Design
Typography
Information Design
Photography
Editorial Design
Typography
Information Design
Photography
Editorial Design
Typography
Information Design
Photography
ROLE
ROLE
ROLE
Here, the “p” chapter combines Pad, Press, Puff, and Push through a bilingual poem and an abstract visual diagram.
Here, the “p” chapter combines Pad, Press, Puff, and Push through a bilingual poem and an abstract visual diagram.
Here, the “p” chapter combines Pad, Press, Puff, and Push through a bilingual poem and an abstract visual diagram.
Reading guide:
chapter label at top left, action list at top right, poem on the left, abstract diagram on the right. Each chapter organizes actions by letter.
Reading guide:
chapter label at top left, action list at top right, poem on the left, abstract diagram on the right. Each chapter organizes actions by letter.
Reading guide:
chapter label at top left, action list at top right, poem on the left, abstract diagram on the right. Each chapter organizes actions by letter.
Selected Chapter
Selected Chapter
Selected Chapter
01 / 07 →
01 / 07 →
01 / 07 →
A shared grid and typographic hierarchy establish consistency across chapters, while shifts in image scale and page density create different reading rhythms.
A shared grid and typographic hierarchy establish consistency across chapters, while shifts in image scale and page density create different reading rhythms.
A shared grid and typographic hierarchy establish consistency across chapters, while shifts in image scale and page density create different reading rhythms.
Chapter System
Chapter System
Chapter System
Table of contents organized by standing duration.
Table of contents organized by standing duration.
Table of contents organized by standing duration.
Table of contents organized by action letters.
Table of contents organized by action letters.
Table of contents organized by action letters.
Two table-of-contents structures provide different ways to navigate the publication, balancing linear reading with thematic access.
Two table-of-contents structures provide different ways to navigate the publication, balancing linear reading with thematic access.
Two table-of-contents structures provide different ways to navigate the publication, balancing linear reading with thematic access.
Dual Navigation System
Dual Navigation System
Dual Navigation System
Top outer corners indicate the action used to make the egg stand; top center identifies the object used in the experiment; small corner numbers indicate the page sequence; time shown beside each photograph records how long the egg remained standing.
Top outer corners indicate the action used to make the egg stand; top center identifies the object used in the experiment; small corner numbers indicate the page sequence; time shown beside each photograph records how long the egg remained standing.
Top outer corners indicate the action used to make the egg stand; top center identifies the object used in the experiment; small corner numbers indicate the page sequence; time shown beside each photograph records how long the egg remained standing.
Selected Spreads
Selected Spreads
Selected Spreads
Index / Information Architecture
Index / Information Architecture
Index / Information Architecture
Experiments are grouped horizontally by action; experiments are arranged vertically by how long the egg remained standing; each thumbnail locates an experiment at the intersection of its action and recorded duration.
Experiments are grouped horizontally by action; experiments are arranged vertically by how long the egg remained standing; each thumbnail locates an experiment at the intersection of its action and recorded duration.
Experiments are grouped horizontally by action; experiments are arranged vertically by how long the egg remained standing; each thumbnail locates an experiment at the intersection of its action and recorded duration.
The index maps every experiment across two variables: action and standing time.
The index maps every experiment across two variables: action and standing time.
The index maps every experiment across two variables: action and standing time.
Hidden Chapter
Hidden Chapter
Hidden Chapter
Failure in Color
Failure in Color
Failure in Color
Indexed Failures
Indexed Failures
Indexed Failures
This hidden chapter begins by reversing the book’s premise and introducing failure as part of the experiment.
This hidden chapter begins by reversing the book’s premise and introducing failure as part of the experiment.
This hidden chapter begins by reversing the book’s premise and introducing failure as part of the experiment.
The only full-color spreads in the book highlight rupture and separate the hidden archive from the monochrome main sequence.
The only full-color spreads in the book highlight rupture and separate the hidden archive from the monochrome main sequence.
The only full-color spreads in the book highlight rupture and separate the hidden archive from the monochrome main sequence.
Each failed attempt is documented through image, cause, and code, turning accidental breakage into a structured archive.
Each failed attempt is documented through image, cause, and code, turning accidental breakage into a structured archive.
Each failed attempt is documented through image, cause, and code, turning accidental breakage into a structured archive.
Rather than excluding failed attempts, the publication incorporates them as evidence of process, uncertainty, and persistence.
Rather than excluding failed attempts, the publication incorporates them as evidence of process, uncertainty, and persistence.
Rather than excluding failed attempts, the publication incorporates them as evidence of process, uncertainty, and persistence.
© 2026 YINGJIE MU
© 2026 YINGJIE MU