During my internship with PITAKA, I developed packaging concepts for the brand’s core and limited product lines. The explorations focused on typography, color, pattern, product imagery, and information hierarchy, testing how different visual directions could remain connected within one brand system.

The project included multiple packaging directions and product variations, ranging from restrained core packaging to more expressive limited-edition concepts. The work shown here represents selected internal design explorations and was not adopted as final production packaging.